The future of data in organizations

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Today we speak of data seen from the point of processing, from the point of view of technology used for analysis or from the point of view of today volume that is generated within organizations.

But something is happening even unperceived is that the data is defining organizations structures.

Some of history

The evolution of data starts from the first applications of reports that were executed manually with queries and when only IT people could perform them, usually delivered late or too costly to generate.

Then technology turned to the age of automation where reports are automatic and no longer has dependency on manual tasks, but still the analysis is in human performed processes.

The next jump was to improve the user experience through better graphics and dashboards for easy viewing of data and analysis.

Finally the pinnacle of evolution with the help of statistics and artificial intelligence leads to data mining and predictive analytic models giving more space to decision makers to take decisions timely.

With all of these evolution, a new challenge arose, to process mass data from megabytes to Petabytes, and Big Data solutions are ruling this environment.

All this information, technologies and tools so far have helped the organization represented in an organization chart to have inputs for analytics and decision making in order to improve revenue, reduce costs, optimize processes and to gain loyalty and differentiation of customers.

But that same information today is beginning to question the organization structure, suddenly the behavior of customers demand the creation of new functional areas, merging or disappearance of other areas. In that sense the creator of the need for information could become displaced by the same information. It could sound dramatic, but reality tells us that we are going on that direction.

Next, we will share some cases for your consideration.

Today, with geo location technology and Business Information (BI) tools the companies have the information directly from the vehicle with only having installed a GPS device, information that is uploaded to cloud servers and specialized applications giving instructions for new and better routes in real time, leaving aside all personnel involved in the same operative tasks, meant a significant cost saving in Human Resource.

More concretely, in the past decade telecommunications companies have invested heavily in analysts, statisticians and specialized personnel to analyze information and define new plans and rates according to market dynamics. Using statistical sampling and Data Warehouse technology or methods large volumes of data were processed to analyze subscribers behavior, retention, collections and segmentation were common words in the jargon of this staff. Today, however, system analysis can assess and predict in real time the behavior of each subscriber individually and suggest a fee or a dynamic plan.

The same if we talk about interconnection routes, Roaming operators or international long distance, in the past were needed operational tasks looking reports and staff to decide to switch operators interconnection. Now it is dynamic and automatic, just a rate change may trigger a change in the configuration of systems billing to use other cheaper operators in a response time of a few seconds, not days of analysis as was long ago.

The future.

It is hoped that the data continue its voracious progress and growing and eliminating more spaces that were previously covered by people, more as a result of the natural evolution of organizations for success as a dark plan to reduce staff, sure thing is that everyone must adapt to change and learn to see new opportunities where the value of human intelligence even be a differentiator where data and technology cannot, yet.

Salamanca Solutions International is joining its clients to this sure future and as part of its adaptation has developed intelligent applications to keep competing in the market, its solutions “Geo Intelligence” and “Optimal Routing” have the ability to integrate with solutions CRM, Billing and ERP through an ESB using market integration standards to help organizations enhance the value of your data and reduce the response time in decision-making.


Marco Garfias
Product Manager at Salamanca Solutions International

Telecom professional with 15+ years of experience working in telecommunications companies, managing Data warehouses, Business Intelligence and Revenue Assurance projects. Responsible for implementing the first data warehouse in Bolivia in 1997 for a Telco.

Certified in eTOM & SID Frameworks (TM Forum level 2) for telecoms, oriented to a deep understanding of the telecom business, process and systems across all the value chain. Scrum Master for development and Project Management experienced to lead projects and teams to reach objectives in time and quality.

Experienced in Analytical Solutions for Telco providing segmentation & predictive models to Retention, Marketing & Sales and Revenue Assurance. Knowledge of data models and operating processes of OSS / BSS for data extraction and construction of indicators, dashboards and information models.